Johnson's Baby promotion in Mercator hypermarket
During the two weekends brand Johnson's Baby teamed up with Domino creative team and created a "Baby world" in Mercator hypermarket. As a part of a month long promotion in which one gets a discount of 40% by purchase of 3 products, during those two weekends customers were awarded with a gift of JB soap. Also they had an opportunity to get better acquainted with the JB products range and future moms were able to get advices from certified midwives and to learn the techniques of a perfect lullabies for their little ones.