Prepoznatljive po karakterističnoj ljubičastoj ambalaži, a na tržištu prisutne već pola veka, Štark Napolitanke obeležile su odrastanje mnogih generacija i postale su generičko ime za prelivene vafel proizvode. U sklopu "relaunch" kampanje, uradili smo redizajn pakovanja, istakli smo tradiciju i kvalitet kao osnovne vrednosti i karakteristike brand-a I podsetili na jedinstven ukus Napolitanki. U skladu sa usvojenim sloganom "Miris detinjstva", realizovan je kreativni koncept koji je imao za cilj da probudi "slatke uspomene" potrošača, ponudi izlet u detinjstvo i provede kroz sve životne promene i izazove, do sadašnjeg trenutka.
Štark
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Print design for Štark Wafers
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TV video for Štark Wafers
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Štark Wafers design for vignette
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Functional inserter and bookmark from inserter, Štark Wafers
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Štark City Light design for Štark Wafers
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Bus Indoor, Poster and Hanger design for Štark Wafers
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Billboard design for Štark Wafers
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Blocker, Shelfstopper, Wobbler and Floor graphics for Štark Wafers
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Pallet position for Štark Wafers
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Promo action, plate and uniform for promoters, and samples of Štark Wafers