CAMPAIGN: The Great Calculus

In the midst of the global economic crisis and the declining purchasing power of consumers, the task was to launch the new cost-oriented campaign for Tempo hypermarkets, which would consolidate rational and emotional reasons for buying in the Tempo chain, as well as strongly position the company in the Serbian market. We have created a communication strategy of the integrated campaign with 'saving' as the key message, contained in the 'Great Calculus' slogan and supported in all of the materials as well as communication channels. Also, we made the sound of clinking coins a distinctive symbol of the campaign and the Tempo chain, in the form of a sound logo. Messages about good prices and wide assortment of goods were widely accepted as main reasons for the purchase in the Tempo hypermarket, as well as symbols of a clever, sensible purchase.
Tempo
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Campaign: The Great Calculus
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Tempo stores branding
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Tempo stores branding
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Tempo stores branding
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Campaign: Tempo shock prices
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Discount leaflets
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Campaign: -12%
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Campaign: Crazy summer in Tempo